The Melo Box is a testament to how thoughtful design can enhance the cocktail experience. Working closely with Barkeep, we honed in on their vision—creating packaging that reflects both the craft and excitement of making great drinks. They wanted something that felt premium yet playful, a design that would stand out while still feeling intuitive for bartenders to use. Through a collaborative process, we explored color, typography, and form, balancing a bold, energetic aesthetic with a sleek, functional structure. Every element, from the vibrant palette to the clean, modern layout, was designed to reflect the effortless sophistication of their brand. The unboxing experience was a key focus, ensuring that the packaging felt just as engaging and dynamic as the product inside. The result is more than just a box; it’s a seamless extension of Barkeep’s identity, bringing their brand to life in a way that’s memorable, practical, and visually striking.
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